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This document describes DreamWall’s current data practices, written from the application’s actual behavior. Final legal review is pending; items marked [pending final legal review] will be completed by counsel before go-live.

Terms of Use — DreamWall Visualizer

Effective date: [pending final legal review]

These Terms govern your use of the DreamWall Visualizer (the "app") operated by DreamWall ("DreamWall", "we", "us"). By using the app or submitting an enquiry through it, you agree to these Terms. If you do not agree, do not use the app.

If you use the app on behalf of a company, you confirm you are authorised to bind that company, and "you" means that company.

1. What the app is, and what it is not

The app is a sales and visualisation tool. It lets you place a depiction of a DreamWall LED video wall into a photograph of a space, at a size derived from measurements you supply, and shows an indicative budgetary estimate of cost.

The app is not:

Nothing produced by the app — on screen, in an exported PDF, in an emailed summary, or in an image you download or share — is binding on DreamWall.

2. Pricing is budgetary only

Every price the app displays is an estimate for budgeting purposes only.

  1. No offer. Prices are invitations to discuss, not offers capable of acceptance. No contract is formed by configuring a product, exporting a document, or submitting an enquiry. A binding price exists only in a written quotation issued and signed by DreamWall or an authorised DreamWall dealer.
  2. Estimates may be wrong or out of date. Prices are derived from a product catalogue that may not reflect current pricing, availability, lead times, freight, duties, taxes, or site conditions. Prices exclude tax unless expressly shown.
  3. Custom configurations. DreamWall's cabinets are modular, so the app can configure arrays that are not catalogued sizes. Where it does, the figure shown is extrapolated and is expressly identified in the app as requiring pricing by DreamWall. It carries less accuracy than a catalogued size and must not be relied on.
  4. Installation. Where the app shows an installation figure it is a standard published rate for a standard installation. Where it states that installation is "quoted per site", no figure is given because none can responsibly be given without a survey. Actual installation cost depends on access, structure, power, cabling, height, permitting, and other site conditions the app cannot know.
  5. Price on request. Some products display no price. Absence of a price is not a statement that a product is unavailable or free of charge.

3. Visualisations, measurements and AI-generated images

You supply the measurement; the app supplies the arithmetic. The scale at which a product is depicted is calculated from a real-world dimension you enter. If that dimension is wrong, every size, fit indication and price derived from it will be wrong. You are responsible for the accuracy of measurements you provide and for verifying dimensions on site before ordering.

  1. Estimated scale is labelled. Where the app derives a size from an automatic estimate rather than a confirmed measurement, it marks that on screen and on exported documents. Treat anything so marked as unverified.
  2. Depictions are illustrative. A composited image is a geometric approximation. It does not account for mounting structure, service access, bezels and trims, cable routing, ambient light, viewing angle, colour reproduction, or how the product will actually appear once installed.
  3. AI-generated images. Some images are produced by a third-party generative AI model. They are concept images, not photographs of a product, not predictions of the installed result, and not representations of appearance, colour, brightness or finish. They may contain visual errors. The app labels them as AI-generated.
  4. Fit is indicative. Statements that a product "fits" a wall are arithmetic comparisons of the numbers supplied. They are not confirmations that a product can be mounted, powered, serviced or safely installed in your space.

No depiction produced by the app constitutes a representation, warranty or description of goods on which you may rely in deciding to purchase.

4. Content you upload

You may upload photographs of a space. You keep ownership of what you upload.

  1. Licence. You grant DreamWall a non-exclusive, worldwide, royalty-free licence to process your uploaded image solely to provide the app's functions to you — to analyse the space, composite a product into it, and generate an image at your request.
  2. Third-party processing. To provide those functions the image is transmitted to DreamWall's third-party AI provider. Before transmission the app re-encodes the image, which removes embedded metadata such as camera information and any GPS coordinates. See the Privacy Policy.
  3. Your warranties. You confirm that you have the right to upload the image; that doing so does not infringe anyone's intellectual property, privacy or other rights; and that you have any consent required from people who appear in it or from the owner or occupier of the premises.
  4. Do not upload images of anywhere you lack permission to photograph or share, images that are unlawful, or images containing sensitive personal information.
  5. Indemnity. You will indemnify DreamWall against claims, losses and reasonable costs arising from content you upload or from your breach of this section.

5. Accounts and dealer pricing

  1. Accounts are issued to a named person within a named organisation. Keep your credentials confidential and do not share them. You are responsible for activity under your account.
  2. Dealer and distributor pricing is confidential. Where the app shows you pricing at a tier other than published pricing, that pricing is DreamWall's confidential information. You may use it to prepare proposals for your customers. You may not disclose it to another dealer, distributor, or competitor, or publish it.
  3. A quote you give is your own. If you are a dealer or distributor, any quotation, proposal or price you give your customer is yours, not DreamWall's. DreamWall is not bound by it and is not party to your contract with your customer. You are responsible for verifying pricing with DreamWall before committing to your customer.
  4. Access may be suspended or withdrawn at any time, including on termination of a dealer relationship or where these Terms are breached.

6. Acceptable use

Do not: use the app other than to evaluate or sell DreamWall products; attempt to obtain pricing at a tier you are not entitled to; probe, scrape, or circumvent access controls or rate limits; reverse engineer the app; upload malicious content; or use the app to build or train a competing product or model.

7. Intellectual property

The app, its interface, its content and DreamWall's marks are owned by DreamWall or its licensors. These Terms grant no licence to them except the right to use the app as intended. Documents and images the app generates for you may be used to evaluate and procure DreamWall products, and must not be altered to misstate a price, a size, or the nature of an estimate.

8. Availability

The app is provided as-is and may be changed, interrupted or withdrawn without notice. Some functions depend on third-party services and may be unavailable. DreamWall does not undertake to retain anything you create in the app; export or save anything you need to keep.

9. Disclaimers

TO THE FULLEST EXTENT PERMITTED BY LAW, THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE", AND DREAMWALL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTY AS TO THE ACCURACY, COMPLETENESS OR CURRENCY OF PRICES, DIMENSIONS, SPECIFICATIONS, VISUALISATIONS OR AI-GENERATED IMAGES.

This section does not affect any warranty DreamWall gives in a signed contract for the sale of goods, and does not exclude liability that cannot lawfully be excluded.

10. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, DREAMWALL WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, OR FOR LOST PROFITS, LOST BUSINESS, LOST DATA, OR THE COST OF SUBSTITUTE GOODS OR SERVICES, ARISING OUT OF OR RELATING TO THE APP, EVEN IF ADVISED OF THE POSSIBILITY.

DREAMWALL'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE APP WILL NOT EXCEED THE GREATER OF ONE HUNDRED US DOLLARS (USD 100) OR THE AMOUNT YOU PAID DREAMWALL FOR ACCESS TO THE APP IN THE TWELVE MONTHS BEFORE THE CLAIM. The app is provided at no charge; this cap reflects that.

In particular, DreamWall is not liable for loss arising from reliance on an estimate, a visualisation, an AI-generated image, an automatic measurement, or a fit indication, or from ordering a product that proves unsuitable for a space.

Nothing here limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot lawfully be limited.

11. Governing law and disputes

These Terms are governed by the laws of [pending final legal review], excluding its conflict-of-laws rules. The state and federal courts located in [pending final legal review] have exclusive jurisdiction, and both parties consent to that venue.

12. Changes to these Terms

We may update these Terms. The effective date above will change and material changes will be notified in the app. Continued use after an update means you accept the updated Terms.

13. Contact

Questions about these Terms: legal@dreamwall.net